Overview
Client Background
Bee & Tea began as a passion project fueled by a strong commitment to sustainability, quality, community, along with the founder's personal love of beekeeping and gardening.
Starting from humble beginnings as their popularity has grown they've stayed true to their values and methods ensuring their products are free from any additives and preservatives.
Their goal is to inspire healthy living and environmental stewardship through their products sourced from their own maintained hives and seasonal tea blends.
Industry
Platforms
The Problem
Bee & Tea have been offering their wares locally at various farmers markets and noted how their popularity has grown both in-person and through their social media accounts.
With an increase in profits they've carefully scaled their ability to produce more product and would like to break into the e-commerce market. To assist them in making this transition successful there are three main factors I'd like to keep at the forefront:
Competitve Pressure
The online market place is accessible and thus over saturated making it difficult to stand out.
Inability to Engage Customers
Extensive time has been spent engaging with customers directly and that connection will be harder to maintain online.
Lacking Technical Expertise
The client has limited experience running a e-commerce store so the solution needs to be straightforward and easy to maintain.
The Solution
To break into the e-commerce market a responsive website that's tailored to Bee and Tea's brand identity and their customer engagement is the solution. /nThe website that's made should address the specific aspects of the problem by incorporating the following elements into the end result:
Market & Competition Analysis
By conducting market research and an analysis of the competition a differentiation strategy can be implemented to highlight unique selling points.
Customer Engagement & Feedback
Implementing engagement tactics and feedback mechanisms will resonate with a pre-existing and new audience and help replicate the personal touch.
User-Friendly & Scalable Platform
Selecting a intuitive e-commerce platform that's easy to manage without extensive technical expertise will provide the client with confidence to utilize the platform effectively.
Timeline
Roles
- Product Designer
- UX Designer
- Information Architect
- UI Designer
- Full-Stack Developer
- Shopify Developer